What is it about mascara that women love so much they are unwilling to give up their paint tube during economic hardship?
Research companies report that mascara sales continue to grow despite the recession. While mascara sales are in the billions, the only advances are in the brushes used to apply mascara and not the paint itself. Maybelline’s Great Lash, for example, claims to sell a tube every 1. 5 seconds around the world.
The art of putting on mascara before going to work, school or beginning the day makes women feel better. Unless, however, you poke yourself in the eye with the brush. And then it’s not fun to deal with a scratchy, tearing, black-and-red eye for the rest of the morning.
Despite the obvious hazards, mascara is reliable. Like a good friend, it’s tried and true, readily available for counseling, and makes you feel good. I’m hoping to learn more about this ubiquitous beauty enhancer and incorporate some of my findings in a book proposal.
Last week I posted a short survey link on Facebook – I received 4 responses. So, in case you’re on Facebook and missed it, ignored it, or you’re reading this now, Click here to take survey.
Obviously, the survey is geared to women, but if you’re a guy with experience using mascara and have something to share, please take the survey.
I will enter everyone who participates in my short survey a chance to win an autographed copy of the book Catype by Frank Argento.
Please share the link with anyone else who might be interested. Your answers will remain confidential (I will not provide attribution, but will use the data. And I need to know your name and contact information in case you win the prize.)
Thanks in advance for your help!
